The EU PPWR packaging regulations are about to take effect. Runsenhong New Materials’ recycling packaging solution helps export companies break through the EU’s green barriers. - Risenhong New Materials Technology (Zhuhai) Co., Ltd.

Recently, the European Union's Packaging and Packaging Waste Regulations (PPWR), which has attracted much attention from the global packaging industry chain, has entered the countdown to its implementation. The regulations will officially take effect on August 12, 2026, and set a strict compliance node in 2030. They will impose rigid requirements on packaging exported to Europe such as recyclable design, proportion of recycled materials, plastic reduction and plastic restriction, and extended producer responsibility (EPR). In the face of increasingly tightening overseas environmental protection policies, Zhuhai Runsenhong New Material Technology Co., Ltd. continues to improve its carbon-based environmentally friendly recycling packaging box (recycling packaging) product system, providing green packaging overall solutions that comply with EU standards for foreign trade manufacturing, food, FMCG, and cross-border supply chain companies.

It is understood that the new PPWR regulations cover all transportation packaging and product outer packaging shipped to the EU market. The policy is clear: starting from 2030, all packaging circulating in the EU market must be recyclable; special taxes and fees will be added to disposable plastic packaging, and a minimum proportion of recycled materials for plastic packaging will be mandatory. Excessive packaging and difficult-to-recycle packaging will be banned from sale. Leading multinational brands such as Apple and Unilever have successively updated their supply chain guidelines, requiring upstream and downstream suppliers to complete packaging carbon footprint certification from 2025 to 2030 and implement circular packaging transformation goals. Under the superposition of multiple policies, green recycling packaging is no longer an optional configuration for enterprises, but an entry threshold for entering the EU market.

As an environmentally friendly new material packaging company with deep roots in Zhuhai, Hong Kong and Macao, Runsenhong New Materials has laid out overseas compliance tracks in advance and focused on the research and development of recyclable packaging. The company's main focus is on carbon-based environmentally friendly recycling boxes. Relying on the product characteristics of being lightweight, recyclable, and easy to recycle, it is precisely in line with the EU PPWR's policy guidance of encouraging reusable packaging. Compared with traditional disposable cartons and plastic packaging boxes, Runsenhong recycling packaging can significantly reduce the generation of disposable waste, help export companies reduce EPR recycling costs, and at the same time meet the low-carbon, plastic reduction, and sustainable supply chain assessment requirements of overseas brand customers.

"Currently, more and more foreign trade companies in the Pearl River Delta and Zhuhai are feeling the pressure of the EU's green trade policy, and many customers are facing the problem of packaging compliance transformation." The relevant person in charge of Runsenhong said that the EU's plastic reduction and circular economy are long-term deterministic trends. In the future, Runsenhong New Materials will continue to benchmark against EU EC 1935/2004 food contact materials, PPWR and other international standards, iterate on recycling packaging products, help domestic export companies successfully cope with the new global packaging policy, break down green trade barriers, and establish sustainable competitive advantages in the international market.